Saturday, 06 December | 11:15 Hrs – 11:45 Hrs
TOPIC: PLAYBOOK OF PRICE IN BEAUTY: DECODING MASS AND PREMIUM BRAND STRATEGIES TO WIN CONSUMERS IN INDIA
Abstract: India is one of the fastest —growing beauty markets globally and ranked as the 7th largest by value in 2024. The market continues to expand with a steady stream of new products and SKUs, and what sets India apart is the space it creates for nearly all of them. This is shaped by its macroeconomic environment, its demographic composition, and the rise of new consumer segments that are redefining demand across price tiers. The presentation will explore how mass and premium beauty brands are pursuing growth through contrasting playbooks while remaining anchored in shared foundations that influence the choices Indian beauty consumers make.
SPEAKER
SENIOR ANALYST – BEAUTY
EUROMONITOR INTERNATIONAL
Pallavi Arora
SENIOR ANALYST – BEAUTY, EUROMONITOR INTERNATIONAL
Pallavi Arora is an Analyst at Euromonitor International, based in Bangalore. She specialises in Beauty & Health vertical and leads the research and content for industries including but not limited to beauty and personal care, apparel and footwear, and consumer health in India. She regularly engages with industry stakeholders to discuss market developments and trends. She leverages various Euromonitor’s capabilities to help clients grow their business. Her expert opinions on the beauty and fashion vertical are often highlighted in magazines and trade press articles
