Thursday, 5 December | 16:15 Hrs – 16:45 Hrs
TOPIC : BEYOND ONE SIZE FITS ALL: THE NEW PERSONALIZATION ON PARADIGM
Abstract – ‘Join Fernanda Pigatto, Global Partnerships Director at BEAUTYSTREAMS who will introduce The New Era of Hyper Personalization, latest trends developed to helping brands navigate the intricate landscape of consumer needs and product appeal.
As consumer diversity and individualism grow, especially in a richly varied country like India, brands face unprecedented challenges. India’s tapestry of cultures, languages, and traditions makes hyper-personalization not just an opportunity but a necessity. BEAUTYSTREAMS has developed a cutting-edge system that delves beyond general group categorizations to recognize and cater to the multifaceted identities of today’s consumers.Explore key trends and how the BEAUTYSTREAMS Consumer Archetype Bagua System™ provides actionable insights to create deeply personalized connections in this new era of marketing and product development.
SPEAKER
GLOBAL PARTNERSHIPS DIRECTOR
BEAUTY STREAMS
Fernanda Pigatto
GLOBAL PARTNERSHIPS DIRECTOR, BEAUTY STREAMS
As Global Partnerships Director, Fernanda leads BEAUTYSTREAMS’ partnerships and brand collaborations with key organizations around the world, working closely with regional teams on both strategic and operational levels. Fernanda has over 17 years’ experience as a correspon
