Friday, 6 December | 14:00 Hrs – 14:30 Hrs
TOPIC: FROM CULTURE TO BEAUTY PRODUCT: WORKSHOP WITH FASHION SNOOPS
Abstract – Join global trend forecasting agency for a workshop that will show brands how to view product development, brand communication, and marketing through a cultural perspective for greater impact and success. With over 20 years of trend forecasting experience, FS prides itself on a “culture to product” approach that explores the “why” behind trends in order to authentically resonate with consumers. In this interactive presentation, FS will explore macro level discussions like sustainability, wellness, tech, and DEI (diversity, equity, inclusion) and connect these themes to beauty products, showing attendees how to craft culturally-informed products that align with consumer shifts.
SPEAKERS
HEAD – MARKETING & STRATEGY – SOUTH ASIA
FASHION SNOOPS
BUSINESS LEAD FOR SOUTH ASIA
FASHION SNOOPS
Swati Sahay
HEAD – MARKETING & STRATEGY – SOUTH ASIA, FASHION SNOOPS
Swati Sahay is South Asia’s Marketing Head and strategy at Fashion Snoops. Swati is a dynamic and creative marketing strategist with over 13 years of experience in global marketing. She has successfully managed various projects in digital marketing, data analytics, and strategic management throughout her career
Piyush Girota
BUSINESS LEAD FOR SOUTH ASIA, FASHION SNOOPS
Piyush Girotra is the Business Lead for South Asia at Fashion Snoops, a US-based trend and design forecasting platform. He works with South Asian stakeholders, helping them align their strategies and operations to anticipate and meet emerging consumer needs and future trends. A fashion trends and innovation enthusiast, Piyush is passionate about guiding businesses to navigate successfully through market shifts