Thursday, 6 December | 12:30 Hrs – 13:15 Hrs

TOPIC : BORDERLESS BEAUTY: PARTNERSHIPS, REGULATIONS & MARKET ENTRY

Abstract – India’s beauty industry is at a strategic crossroads—welcoming global brands eager to tap into its scale and diversity, while simultaneously nurturing homegrown players expanding into Western markets. This session explores both sides of the border: what it takes for international brands to localise and thrive in India, and how Indian innovators are navigating retail, regulation, and storytelling to succeed in the USA and Europe. From partnerships and pricing to cultural nuance and consumer trust, discover the playbook for building beauty brands that resonate across geographies.

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