Friday, 8 December | 14:30 – 15:15
SUSTAINABILITY IN COSMETIC INDUSTRY – 360 degree view
Kantar India takes a deep dive into assessing what ‘Sustainability’ means to the Indian consumer, and more specifically when it comes to beauty and cosmetics products. Kantar India shares findings from recent studies to understand what significance consumers attach to sustainability and is the Indian consumer ready to base her decisions on how socially responsible is the brand they want to buy.
Apart from sharing perspectives from consumers, the session will bring together Indian and international private label manufacturers from the industry for an intriguing panel discussion to explore how the Future of the cosmetics industry in India is poised in this ever-growing and evolving space. What does sustainability mean to manufacturers and the partners in their value chain, and is it time to acknowledge its role in driving success and greater consumer adoption? Know if the importance and criticality of sustainable products and practises for supply side parties in Cosmetic space in India mean differently to an established player vs a new age, D2C player. Understand the new initiatives, best-in-class practices, and future of sustainable manufacturing with us as we speak with industry leaders from this glamourous industry.