Thursday, 7 December | 16:00 – 16:30
THE RISE OF INGREDIENT-LED BEAUTY INDUSTRY IN INDIA
India’s young demographic is looking for natural, organic, chemical-free, or environmentally friendly brands. There are many opportunities for the companies operating in the beauty and personal care space to tap into these trends by mapping their innovation pipeline centered around ingredients. Amid this evolving landscape, the steady increase in demand for ingredient-centric beauty and personal care products is evident. Companies are responding to this demand by centering their messaging around transparency and functional benefits of ingredients. We will look at the snapshot of beauty and personal care market in India with a strong focus on attributes and positioning driven by the rise of ingredient-led beauty products.