In recent years, the male cosmetic industry in India has witnessed unprecedented growth. Men are increasingly embracing grooming rituals, creating a substantial market for products tailored to their specific needs. From skincare essentials to beard care and beyond, the market is experiencing a significant boom.


  • The Indian male grooming market is expected to reach $3.5 billion by 2030, driven by the shift away from traditional masculinity. The growth can be attributed to increasing popularity of the metrosexual persona, fueled by heightened awareness of men’s skincare and the desire to look and feel good.
  • Companies are also offering a plethora of products for their male consumers. Men’s grooming market is expected to grow by double digits in the next 3-4 years
  • Luxury brands have launched dedicated product lines or curated collections specifically for men in India.
  • Winning categories include electronics, beard products, sunscreen, and antiperspirants. These areas leverage existing consumption patterns, making it easier to scale behavioral shifts.


  • Brand companies or manufacturers for:
  • Beauty Salon & SPA
  • Hair & Equipment
  • Nail & Accessories
  • Natural & Organic
  • OEM/ODM companies
  • Perfumery, Cosmetics & Toiletries


  • Distributor
  • Importer
  • Wholsaler
  • Retail- Chain store
  • E-commerce Platform
Back to top