This topic will discuss the strong evolution over the last 5 years in sustainability. Often considered as an evolution from ‘green products’, the word sustainability is buzzing globally across industries with beauty & personal care in India not being an exception. An additional criterion in the purchase decision process is starting to show up in the Indian BPC market. Consumers no longer just seek organic & free-from products to avoid consuming artificial additives. They also do so to ensure that their purchase does not negatively impact the environment. This newly generated buzz is prompting players across the industry to innovate their product lines to ensure that they are aligned with the demands of the new-age consumers.